We loved riding and realized snowboarders were treated like second-class citizens just like us as a start-up, so we thought that would be a good match. From there, Dragon has recruited tenured snowboarders like Jamie Lynn and Chris Roach, while consistently seeking out up and coming talent. 25 years later with plenty of ride days under our belt, we’ve since established ourselves as a pioneer in the snow goggle business.
Dragon’s innovative approach in product development has led to prominent market progressions, including the very first frameless goggle known as the NFX, which launched in the winter of 2011. One of the most sought after goggles in retail, this style has continued to revolutionize the snow market. Key sunglass frames like the JAM, Domo, and Viceroy have also shaken up design novelty throughout the years, remaining as some of the most popular shapes in our lineage today. Throughout our approach to design, we’ve always counted on the feedback of our riders, which has enabled us to continually push the boundaries in creating unique and original product ranges.
With top-level products and athletes in mind, our roster has grown to include some of the most influential snowboarders, skiers, surfers, and motocross riders in the world. As the story continues, Dragon remains true to our roots with original team riders like Jamie Lynn and first surf team rider, Shane Dorian still on the roster today.